Added value with live music

Last week we met one of our clients. Like many organisations within the hospitality industry, they are being heavily hit by the down turn. They had made a conscious decision to reduce costs between New Year and Easter to reach their targets. However, this had resulted in fewer covers at their restaurant and complaints from regular clients.
They had made the decision to cut 'the extras' - live music, flowers and small touches like chocolate with coffee. They realised, after looking at their results, that people were still wanting to dine out, but that this would be every couple of months (at this high end venue) rather than every week. However, clients were expecting the extras as part of the deal; why spend extra when you didn't feel it was a special occasion?
The client has recognises that these extras will attract clients back to enjoy the whole experience. The covers for their restaurant went down from 90 to 35 (average) when live music was temporarily cut. We are looking forward to being actively involved in increasing their numbers from next month!

Partnership opportunities with NSN

We are increasingly creating partnerships with other business organisations that use live music to attract clients. Of course, from our point of view, we are sending musicians out to work. But increasingly we are using our PR girl, Emma to provide local interest stories which provide publicity for the other business as well as our own.
For example, one of our musicians, 'The Romantic Tenor' has been performing on a regular basis at The Dutch Nursery in Brookmans Park in Hertfordshire. In press coverage, his blog and ezine, he mentions these appearances. More recently in radio interviews, he has mentioned future appearances, which have included those at the Dutch Nursery.
Likewise, our relationship with Hanbury Manor has meant we always include coverage of when our musicians are performing there. It is a boost for NSN, our musicians, but of course is free publicity for Hanbury Manor in Hertfordshire.
This service is part of our Five Star customer care and extras we include for businesses. To discuss your business requirements on how we could develop a partnership, do not hesitate to call.